An extruded and stamped personal washing bar comprising an artisan crafted appearance having top and bottom stamped faces bounded by a parting line or edge band and a horizontal plane intersecting the parting line or edge band, said bar further comprising an outer surfactant phase and a substantially contiguous inner vein comprising a thermoplastic mass, wherein said inner vein is located between the top and bottom stamped faces of the bar and wherein a projection of the inner vein onto the horizontal plane intersecting the parting line or edge band has a maximum width that is at least 20% of a maximum width of the bar in said horizontal plane.