The present invention generally provides a sequential method for producing and/or casting a film, television, play or other form of entertainment. More specifically, a lottery based system is implemented so that the winning person obtains rights to be a subject in a play, television show, film or other form of entertainment. The winning person may actually act in the project or the winning person may elect to have an actor play him or her in the project. Audience members who obtain tickets to showings of the project are themselves given a lottery ticket to obtain the rights to be a subject in a subsequent play, television show or film. Further, the winning audience member may also obtain a prize, such as cash, for winning the lottery. The process repeats itself so that a subject of each new project is taken from the audience of the previous project. The cycle may continue until future audiences no longer support the running project.