The subject application is directed to a system and method for greeting card template matching. Color image data is received from an associated user. A plurality of greeting card templates are stored, with each template having associated color data corresponding to its colorization. Colorization properties of received color image data are isolated and tested relative to the color data corresponding to each of the templates. A subset of the templates is identified according to the output of the testing and a display is generated including indicia corresponding to each of the subset of templates. Template selection data corresponding to at least one greeting card template selected from the subset is received, and a greeting card image is generated inclusive of a rendering of the received color image data and the greeting card template