Described is a voice persona service by which users convert text into speech waveforms, based on user-provided parameters and voice data from a service data store. The service may be remotely accessed, such as via the Internet. The user may provide text tagged with parameters, with the text sent to a text-to-speech engine along with base or custom voice data, and the resulting waveform morphed based on the tags. The user may also provide speech. Once created, a voice persona corresponding to the speech waveform may be persisted, exchanged, made public, shared and so forth. In one example, the voice persona service receives user input and parameters, and retrieves a base or custom voice that may be edited by the user via a morphing algorithm. The service outputs a waveform, such as a .wav file for embedding in a software program, and persists the voice persona corresponding to that waveform.