A driving assisting system for assisting a driver in operating a vehicle. The system includes a detection assembly configured to obtain environment information related to an environment around the vehicle. A risk potential calculation device is provided to calculate risk potential associated with the vehicle based on the environment information. A controller causes a reaction force determined based on the calculated risk potential to be transmitted to the driver via an operator controlled input device in response to the calculated risk potential being a first type of risk potential, and causes a pressure force determined based on the calculated risk potential to be transmitted to the driver via equipment of the vehicle in response to the calculated risk potential being a second type of risk potential. The operator controlled input device is used by the driver to control the driving of the vehicle, and the equipment is different from the operator controlled input device.