A computer-implemented yield management system and method for media advertising are provided. The system includes demand curve data associated with an availability of advertising time slots. The demand curve data is defined by a function P.sub.N=P.sub.L*P.sub.N and P.sub.N=P.sub.H*F.sub.N. The system also includes and inventory module to create advertising inventory for a plurality of media provides, the advertising inventory containing available advertising time slots, a yield management module to generate pricing information based on the demand curve data, a forecasting module to generate advertising time segments that meet specific criteria in the advertising inventory and a pricing module to create a pricing strategy using the demand curve data where the price of advertising varies for one ore more advertising time slots in the advertising inventory based on the available advertising inventory.