A wireless sensor node can obtain (102) a wireless sensor node group affiliation pursuant to an affiliation formation process and then subsequently transmit (103) information regarding that wireless sensor node group affiliation. By one approach this affiliation formation process can comprise, at least in part, using wireless sensor node group affiliation information as corresponds to other wireless sensor nodes. Such wireless sensor node group affiliation information as corresponds to other wireless sensor nodes might be received, for example, directly from that other wireless sensor node and/or via an intermediary wireless sensor node that acts to forward such information from the other wireless sensor node.