A nylon or polypropylene cylindrical central braided rope core is wound with an electroluminescent wire to form a pet leash. The electroluminescent wire is powered by a portable power supply attached to the handle of the pet leash causing illumination of the electroluminescent wire continuously or intermittently at a selected blink rate. Alternatively, the wound electroluminescent wire surrounds a cylindrical braided reflective sleeve that covers the central braided rope. The cylindrical braided reflective sleeve reflects incident light back to its source while the electroluminescent illumination is provided. Reflection and illumination of light are omnidirectional. The braided construction of the central core and reflective sleeve, together with the configuration of the electroluminescent wire, resist tensile, twist and torsional forces, enabling reliable emission of omnidirectional illumination and reflectivity. In combination, the omnidirectional illumination and reflectivity, strength and flexibility provide a higher margin of safety for pets and their owners while walking in dimly lit environments where vehicles are encountered.