The invention relates to a method of obtaining, preparing and visually displaying additional information on a continuous reproduction of electronic media, and picture reproduction and/or sound reproduction respectively, particularly on an ongoing television program, in which program information from the ongoing program and/or of highlighted additional data to the program are analyzed and additional information are obtained from databases, from a public data network and/or from other sources of information subject to the program information, and made available to the television viewer as an additional information and prepared optically and/or acoustically, wherein the obtained data for the additional information are linked with manually and/or is automatically related metadata. Furthermore, the invention relates to a respective system for obtaining, preparing and visually displaying additional information on a continuous media reproduction. Finally, the invention relates to an additional device which is connected to a media reproduction device, particularly to a television set, which is operated by an input device, particularly by a remote control, and connects the reproduction device and television set respectively with the internet, wherein the additional device provides the user with individual and/or personalized offers due to the chosen reproduction program and television program respectively.