Described is a system for handling multimedia content with a wireless network. The concept is a cross-carrier mobile social network and promotional platform for submitting content (e.g., photos, videos, and/or audio) taken with a camera phone to the Internet via short code. By combining mobile messaging, short codes, MMS, camera phone, email and Internet technologies, this solution offers camera phone enthusiasts a simple, fun and easy way to upload multimedia content to social networks, a variety of world wide web destinations, as well as participate in promotional events.