A method of recommending new media to a user based on various information stored and/or collected by, for example, a mobile phone is provided. More particularly, the invention provides a method of recommending new media based on information such as, for example, the content of sent and received text messages, previously viewed sound and/or video clips, location, content of emails, environmental information such as temperature or pressure, etc. Accordingly, the invention facilitates the use of information generated by a user during use of a mobile phone for recommending media to the user.