A bicycle sound generator manufactured using a thin, deformable, plastic material. The sound generator is wrapped around an attachment location, such as a bicycle fork, and secured using a fastener. In an exemplary embodiment, the fastener is a cable tie with a one-way tightening mechanism to prevent the sound generator from coming loose once it has been attached at the attachment location. The sound generator may be rotated about the attachment location to come into an engagement position where a free-end portion of the sound generator makes contact with the spokes of a rotating wheel. When no sound is desired, the sound generator may be rotated such that the free-end portion is disengaged from the spokes and produces no sound. Graphical images, such as decorations, team logos, political messages and the like may be added to the sound generator.