A liquid crystal display device includes a liquid crystal display panel having a pixel defined by at least three sub-pixels including a blue sub-pixel, a backlight which emits, toward the liquid crystal display panel, light that brings a color temperature to a predetermined level when the pixel displays white, and a color tone correction circuit which corrects a color tone of a color displayed by the pixel. When the pixel displays a color containing at least one predetermined color component that is other than a white component and a blue component, the color tone correction circuit performs a correction to set a luminance of the blue sub-pixel lower than an original luminance.