A computing device and computer-readable medium storing instructions for controlling a computing device to customize a voice in a multi-media message created by a sender for a recipient, the multi-media message comprising a text message from the sender to be delivered by an animated entity. The instructions comprise receiving from the sender inserted voice emoticons, which may be repeated, into the text message associated with parameters of a voice used by an animated entity to deliver the text message; and transmitting the text message such that a recipient device can deliver the multi-media message at a variable level associated with a number of times a respective voice emoticon is repeated.