An imaging apparatus includes an emission device for illuminating a subject, a preliminary emission control device for controlling preliminary emission before photographing, a photometry device for measuring a reflected light volume from the subject in the preliminary emission so as to obtain a photometric result, and a main emission control device for controlling main emission when photographing, the main emission control device has a first emission control for conducting emission by adjusting emission volume by using the photometric result, and a second emission control for conducting emission until the reflected light volume from the subject reaches a predetermined volume, the main emission control device conducts an emission control by either the first emission control or the second emission control according to the photometric result.