By providing a pre-printed promotional system which employs a housing and a cooperating slider panel mounted to each other, with the slider panel being movable for activating a foldable graphic element to move between an open displayed position and a closed, folded position, a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product is attained. Preferably, the promotional system comprises two cooperating components which are cooperatively associated to each other in sliding interengagement. Although two components are required for achieving the basic construction, alternate embodiments of the present invention may incorporate additional components for providing a further enhanced visual impact.