Methods and systems are provided for facilitating bidding for placement of
alternate offers in an alternative payment platform, including methods
and systems for providing a platform for presenting alternate offers the
completion of which serves as an alternative to payment for an item
associated with a primary offer, receiving a bid for the opportunity to
present an alternate offer in the platform, wherein the bid is associated
with a placement attribute, wherein the placement attribute is at least
one of an attribute of a prospective user and an attribute associated
with the presentation of the alternate offer, and determining a placement
of the alternate offer based at least in part on the bid.