A wireless communication system, a wireless transmitting apparatus, and a wireless receiving apparatus which can be applied to all types of light sources and can be applied to a variety of fields, provided with a medium forming an information transmission source, a general light source made of for example a lamp or the sun or another natural light source or artificial light source, a wireless transmitting apparatus for making the polarization of the light from the light source uniform and controlling the polarization plane of an infrared ray, visible ray, UV ray, or other light (modulating the light in polarization) so as to superimpose other information invisible to the human eye on visual information due to general reflected light and transmitting the same as an optical wireless signal, and a wireless receiving apparatus for receiving the optical wireless signal transmitted from the wireless transmitting apparatus and able to determine a change in orientation of the polarization plane of the light as information of the signal.