A fishing lure has retractable hooks. A spring has a coiled portion mounted around a pin in the lure body, two energizing leg extending from the coiled portion, and a foot extending laterally from each energizing leg. The feet engage a rearward side of the shank of each hook. A trigger has a rod on a forward end that extends from the body for attachment to a line. The trigger has a trigger body that engages a forward side of each of the shanks. The trigger and the lure body have mating detent surfaces to releasably retain the hooks in a cocked position. A forward pull on the rod releases the trigger to move forward, freeing the coiled portion of the spring to unwind, causing the energizing legs to rotate the hooks to the extended position.