A method and apparatus for identifying 3-D coordinates of a target region on a tire includes: taking a digital image of a tire; finding an edge of a tire bead using pixel brightness values from the tire image; calculating tire bead circle center and radius using a plurality of image pixels on the tire bead edge; and performing a pixel brightness search around the bead circumference using the bead circle's center and radius to identify the target area X, Y coordinates. The Z-coordinate and slope of the target area are determined from multiple point distance calculations across the region.