The subject application is directed to a system and method for generating gift cards. Image data representing gift card formats is first generated on an associated display. A gift card is then selected and text data is received representing text associated with the selected gift card. Gift amount data is then received representing a fungible value associated with the selected gift card. Charge data associated with a cost associated with the gift amount is then received. Encoded data, corresponding to the gift amount, is then generated. Thereafter, a tangible gift card is generated in accordance with the selected gift card format and the received text. In accordance with one embodiment of the subject application, the encoded data is stored on a tangible medium on the tangible gift card.