Provided is an image forming apparatus jointly using both a heat fixing method and a wet fixing method wherein bleeding and aggregation of a toner, curl and creases of a recording medium, and the like do not occur when a fixing fluid is applied to a toner image. Power consumption is significantly lower than that of a past heat fixing method. A high-quality image is stably formed. The image forming apparatus includes a toner image forming section, an intermediate transfer section, a secondary transfer section, a fixing fluid applying section, a fixing section having a driving roller in which a heating section is built, and a conveying section. There is provided a fixing fluid amount controlling section which controls a fixing fluid amount applied to a toner image on a recording medium by the fixing fluid applying section so as to increase as the recording medium approaches the fixing section.