A positioning method using global positioning system (GPS) signal and digital broadcasting system (DBS) signal. The method includes detecting a presence status of the GPS signal through a signal detector in a receiver, detecting a presence status of the DBS signal through the signal detector, determining the signal strength of the GPS signal if the GPS signal is detected, determining the signal strength of the DBS signal if the DBS signal is detected, choosing one positioning mode among a plurality of positioning modes in a signal processing unit in the receiver based on signal presence status and the signal strength of a detected signal, and determining a location of the receiver based on the chosen positioning mode. The plurality of positioning modes includes stand-alone GPS mode, assisted GPS (AGPS) mode, assisted GPS positioning with DBS assist mode, DBS positioning with GPS assist mode, stand-alone DBS mode, and assist DBS mode.