A heat shrinkable label comprises (A) a heat shrinkable film comprising at least one thermoplastic polymer, and (B) a curable adhesive comprising (1) at least one urethane (meth)acrylate resin having an average of about 1 to about 1.6 (meth)acrylate groups per resin molecule, (2) at least one tackifier, and (3) at least one photoinitiator, where the film has an ultimate shrinkage at 135.degree. C. of at least 15%, and the adhesive has sufficient precure tack, wherein the loop tack of the uncured adhesive is at least 4.3 g/cm.sup.2. The heat shrinkable label is useful in high-speed industrial processes such as beverage container labeling.

 
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