This present invention concerns a locating and measuring device of facial anatomical parameters of a human face. It includes in particular a frame intended to be positioned in front of a face, and a bite yoke mounted on a cross member of the frame, intended to be inserted into the mouth and bitten onto by a patient. In a manner that is characteristic, the invention also includes materialization and positioning for an incisive line, materialization and positioning for a bi-pupillary line, and materialization and positioning for a Camper's plane on at least one profile of the face. The device of the invention finds a particular application in the fields of dental and periodontal reconstruction and repair in accordance with the aesthetic harmony of the face.