The invention provides a golf ball material composed of (i) a non-ionomeric thermoplastic resin, (ii) an ionomeric resin and/or an acid-containing polymer which is the base polymer of an ionomeric resin, and (iii) a norbornene dicarboxylic anhydride and/or a derivative thereof. Methods for preparing such a material, and a golf ball which includes as a component therein a part made of the golf ball material are also provided. The golf ball material has a good thermal stability, flow and processability, and can thus be used to obtain high-performance golf balls endowed with an excellent rebound resilience, durability and flexibility.