An enhanced widget architecture, in which a subscription request is transmitted from a widget to a broadcasting information source, thereby establishing a session, the subscription request identifying the widget and content. A subscription is registered at the broadcasting information source based upon the subscription request, and a service call is transmitted from the widget to the broadcasting information source, the service call effectuating a query for historical data associated with the content at the broadcasting information source. The historical data is received at the widget, updated data associated with the content is received at the broadcasting information source, and the updated data is iteratively transmitted form the broadcasting information source based upon the subscription being registered at the broadcasting information source.