An article of footwear includes a woven region. A fit adjustment system includes a lace strap superimposed with strands of material forming the woven region. The lace strap is routed around the shoe and forms opposing pairs of lace holding elements such as lace loops. More specifically, the lace strap extends downwardly from a lace holding element on a first side of the upper, across and underneath the footbed, around the heel region, back across and underneath the footbed, and upwardly to form a lace holding element on the second side. By the routing of the lace strap, the lace strap is integrated with the heel and arch portions of the shoe. A shoe lace is routed through the lace holding elements and may be adjusted to affect the fit of the upper to a foot of a user.