Methods for providing augmented shopping information to a user of a mobile terminal in a store include providing a shopping list identifying a plurality of items and obtaining information regarding physical locations of respective ones of the items in the store. The location of the mobile terminal in the store is established. An image of a view from the location is obtained. An item having an associated location in the obtained image is identified based on the obtained information regarding physical locations. A position within the image corresponding to the respective physical location of the identified item is determined. A graphic indication of the identified item is added to the obtained image at the determined position within the image to provide an augmented image of the view that is displayed to the user on a display of the mobile terminal.