A reproduction apparatus includes a storage part which stores a plurality of items of contents data; reproduction means for reproducing contents in any one of reproduction modes including a normal reproduction mode that reads the contents data stored in the storage part in a predetermined order for reproduction, and a recommend mode that selects one part of the contents data stored in the storage part as a recommended piece of music for reproduction; and reproduction mode control means for changing the reproduction mode in the reproduction means to the recommend mode when a predetermined recommend mode changing condition is satisfied.