The printed product comprises a carrier of a main image applied thereon transmitted by an ordered screen having a specified angle and lineature and at least one additional latent image which is hidden from visualization and transmitted by a deformed-structure screen. Said latent image can be visualized when it is applied to the printed product of a test pattern embodied in the form of a transparent substrate which is provided with a linear screen applied thereto and which angle and lineature are identical to specified angle and lineature. Depending on the type of the screen deformation the latent image is displayable with preserved tints or in the form of contour lines. The method for producing of the printed product consists in introducing distortions in the ordered screen by shifting the centers of the screen grid structure or by inserting modified elements into the ordered screen said elements being embodied in the form of transition between the types of said ordered screen elements.