A method, system, and computer program product for implementing data transformation processes is provided. The method includes receiving a request for content including data transformation rules for processing the content. The content is collected by a source system at a first interval. The method also includes accessing a source table that houses the content and determining if the first interval matches a second interval specified in the request. The method further includes applying the data transformation rules to the content if the first interval does not match the second interval. The data transformation rules are operable for transforming the content from the first interval to the second interval.