The present invention relates to method, and apparatus relating to cellular radio communication (300). By communicating information repeatedly in either an uplink or a downlink connection by directing a main lobe of a radiation pattern (331-1 to 331-n; 335-1 to 335-n) of the communication in different directions (d1, d2, d2, d4) in the cell (361,362) of the cellular radio communication network (300) the reception of repetitive transmission of any information in both uplink and downlink connection with as little complexity added to the network as possible is improved.