The present invention provides systems and methods for providing real-time context-based content items to a user client system. Methods include dynamically monitoring a user client system to determine a real-time context of the user client system based on one or more of identifying one or more content keywords of an application operating on the user client system and/or one or more system capabilities of the user client system. One or more content items can be presented and changed based on changes detected in the real-time context of the user client system.

 
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