The present invention provides for the dynamic video equalization of images. Face tracking is used to identify a portion of an image corresponding to a human face. Those areas of the image identified as corresponding to a human face are optimized as compared to other areas of the image. Optimization is performed by allocating a greater number of image parameters to the area of the image corresponding to a human face than are allocated to other areas of the image. Accordingly, the portion of an image containing the human face is of higher quality as compared to other portions of the image.