In an embodiment, computational complexity of estimating the actual illuminant of a scene is reduced by examining only a subset of the pixel values generated for a received image frame. In another embodiment, number of rotations of color values is minimized by selecting an area which contains the color cue values of a color in an original/unrotated coordinate space and has boundaries which parallel the axis of the original coordinate space, and rotating a color value only if the color value is within the selected area. In another embodiment, such an area is used in conjunction with a histogram-based approach to determine the actual illuminant.