An image capturing apparatus comprises an image capturing unit which captures image data of an object, a zoom image data generating unit which generates items of zoom image data having different zoom magnifications, a display control unit which displays through images on a display unit based on the items of the generated zoom image data, a selection unit which selects one of the zoom magnifications by selecting one of the through images displayed on the display unit, and a recording control unit which records image data corresponding to the selected zoom magnification in a storing medium.