This invention relates to a new and distinct variety of strawberry plant named `Rotem`. `Rotem` is primarily adapted to the climate and growing conditions of the Hod Hasharon, Sharon costal plain, Israel, and is primarily characterized by: 1. Difference in size between primary and secondary fruit. 2. Semi-erect fruiting trusses. 3. Firm fruit. 4. High yield. 5. Low acidity. 6. Tolerance to powdery mildew.