A shoelace pull tab device for facilitating and teaching lace tying. The shoelace pull tab comprises a small flat beadlike device having two spaced apertures therethrough which are tapered and angled. The lace end of a lace member is threaded up through a first aperture and down through a second aperture to create a gripping pull tab which will not slide/move its position at the newly created apex of the loop in the lace. The pull tab provides a grip or pull tab for children to manipulate the laces into a bow. Indicia on the pull tabs are used as action characters or objects in a story-telling teaching method for learning shoelace tying wherein the action characters or objects engage in activities directly related to the actions necessary for tying a shoelace.