A system, method and computer program product are disclosed for receiving data from a satellite radio network in accordance with an embodiment of the present invention. In accordance with an embodiment of the present invention, a datagram broadcast via a satellite radio network is received utilizing a receiver. The datagram includes broadcast identifier information that identifies a segment of receivers in the satellite radio network to which the datagram is directed. Utilizing the broadcast identifier information, a determination is made as to whether the recipient receiver is a member of the identified segment of receivers to which the datagram is directed. If the recipient receiver is determined to be a member of the identified segment of receivers to which the datagram is directed, then the datagram is processed.