A machine, method and tooling to precision cold-form roller blanks for anti-friction bearings. The machine is a multistage progressive former using floating die cavities to enable simultaneous shaping of the ends of the roller with high accuracy and without flash. The tools and staged forming create an improved roller with an advantageous grain pattern and devoid of structural defects previously attributable to the presence of sheared end face material in the radiused corners of the blank and flash at its mid-section.