A method to enable dynamic modification of metadata in a content, the
method comprising of constructing the content (305, 505) received from a
plurality of content providers, determining a set of rules based on a
criterion (310, 405) and sending the content and the set of rules (315,
410, 510) separately. At a receiver end, the set of rules are applied to
the content (610, 710) to obtain a resulting content and the resulting
content is displayed (615, 715) on a display unit.