The subject invention provides a unique system and method that facilitates
self-regulation of a social network system based at least in part on user
behavior, and in particular on good or desirable user behavior. The
system and method involve monitoring user behavior such as user activity
and user interactions with other users and the network itself. Several
factors can be weighed to determine whether the user behavior is good.
Network assets or rights can be allocated to good users in the form of
gifts or trade exchange opportunities whereas less desirable or bad users
may not receive such gifts or trade opportunities or assets and rights
might be revoked from them. By watching user behavior and promoting good
behavior in this manner, the social network can be managed and
self-regulated to optimize the utilization and distribution of both
limited and unlimited assets (e.g., network created and user created
assets or resources).