Methods and apparatus for triggering directional data capture based on pointing direction are described. In an embodiment, the data captured is an image and a camera is described which includes a sensor for detecting the direction in which the image sensor of the camera is pointing. When the sensed pointing direction is one in which a worthwhile image is likely to be taken, the camera is triggered to capture a new image. The determination of when to capture a new image uses a metric based on the sensed direction and one or more specified trigger conditions.