A system and method of obtaining and processing emotive intelligence in electronic applications and devices is disclosed. This includes capturing author feelings. Feelings are assigned a pain-pleasure attribute and performance of string operations on the feelings attached text in performance of a service couple author intended meaning, satisfaction or motivation to degree of pleasure or pain associated with string text or string operations. The capability to capture and process emotive content allows for locating goods or services on a network, where providers anticipate a transaction on customer needs emotionally based.Artificial emotive intelligence is applied in machine characters by endowing them with software entities of emotive states and associated intensities, and threshold values that trigger actions, with events triggering actions or behavior by threading through the character emotive makeup.