A method of delivering personalized content to customers of a subscription television service for display on their televisions, the method comprising: (a) converting Internet-based content from an Internet based format to a format suitable for display on a customer's television through a customer's set top box, and (b) after the conversion, delivering the converted content to a set top box associated with that customer for display on that customer's television. With such a method, the customer's set top box need not be Internet-enabled. Preferably, the customer's subscription television service is a cable television service.