An email content builder that generates email content based upon customer created rules is described. Messages to clients are edited automatically to suit a client's needs. The language in the text of a message is translated and changed depending on the country and client. Users select a script in an ebusiness system. After retrieving the appropriate script and associated information, the email content builder would either build the appropriate script corresponding to a client or retrieve appropriate text from the database. Then, the email content builder builds a script and email message depending on certain aspects of the client, such as language, billing information, etc.