A personal lifestyle device (PLD) includes a communication module, a memory device, and a control module. The communication module communicates with a wireless network. The memory device stores authentication information that authorizes communication between the PLD and at least one of the wireless network and a lifestyle service provider, and a profile comprising a lifestyle service ordered from the lifestyle service provider using the PLD. The control module communicates with the communication module and the memory device, automatically establishes communication between the PLD and at least one of the wireless network and the lifestyle service provider using the authentication information, automatically receives a unicast for the lifestyle service from the lifestyle service provider, wherein the unicast is selectively based on the profile, and selectively transmits an order for the lifestyle service to the lifestyle service provider.