Documents are automatically generated from data within a database. The look and feel of the document is defined externally from the data in the database such that a consistent look and feel is applied to the retrieved data. Templates are defined that specify the structure of the document including its look and feel for the documents created by using data from the database. When a document is requested to be generated for viewing and/or editing, the appropriate data from the database is retrieved and placed within the document according to the defined look and feel that is contained within the templates.