An auction method for specifying catalog contents for packaging and pushing to an electronic auction. The auction method is implemented in an electronic commerce exchange. The auction method includes the steps of specifying catalog contents for packaging for an auction operation hosted on the electronic exchange. Initial terms for the sale of the contents are then specified. The auction is then automatically initiated using the previously specified contents and the previously specified terms. The auction proceeds with the receiving of bids for the contents from remote bidders. The bids are received via a distributed computing network into which the electronic commerce exchange is communicatively coupled. A winning bid is selected by determining a most competitive bid out of the bids received for the contents. A sale of the contents is then completed based upon the terms of the most competitive bid.